The intensity of growth and investment in City of Parramatta (City) means that Council, its stakeholders, and community have a once-in-a-generation opportunity to shape the City’s future and ensure it is culturally, socially, environmentally and economically sustainable.
As such, the purpose of the draft Strategic Relationships Policy is to set out the principles for the consideration of agreements between potential partners and Council. The objective of any agreement or approval made under this draft Policy is to leverage strategic relationships to allow people to be the beneficiaries of the City's growth and prosperity.
The draft Strategic Relationships Policy applies to all strategic relationships intended to be held with (or by) the City of Parramatta Council (Council).
There are three types of strategic relationships that can be entered into by Council:
- Event Sponsorships: where Council and/or an external party/parties provide funds, and/or in-kind support for events that are consistent with Council’s strategic priorities. Event sponsorships can be incoming event sponsorships, where external parties provide funds and/or in-kind support for Council events and outgoing event sponsorships, where Council is providing funds and/or in-kind support for external parties’ events. Event sponsorships can comprise of one-off events or a program of events to be delivered by an external party/parties and/or Council.
- Strategic Partnerships: where Council and/or an external party/parties contributes funds and/or in-kind support for the delivery of strategically aligned activities, projects, initiatives or programs with external partners. These can be on either a one off or ongoing basis. Strategic partnerships may include sponsorships as an element of the partnership.
- Strategic Memberships: where Council joins external stakeholders to utilise memberships and associated networks to elevate City of Parramatta’s profile in accordance with strategic priorities. Event sponsorships connected to the strategic membership are considered to be an element of the membership.
To learn more, please read the draft Strategic Relationships Policy in the resources section of this page.
Public exhibition – Have your say
The draft Strategic Relationships Policy is on public exhibition until 5pm on Wednesday 9 April 2025.
You can have your say on the draft Strategic Relationships Policy online via the submission form on this page, via email, post, or using our verbal submission option (see further details below).
You can access a copy of the draft Policy in the Resources section of this page or in-person during business hours at all City of Parramatta libraries and at the Council Customer Service Centre located within PHIVE (5 Parramatta Square, Parramatta).
Next steps?
Once submissions have closed, a report will be presented to a future Council Meeting incorporating any public comment, at which point Council will be requested to adopt a final Policy. The Strategic Relationships Policy will become effective once it is adopted by Council. To stay updated on this project, please follow this page.
Who can I contact for further information?
You can call Council on 02 9806 5050 during business hours (Monday to Friday: 8:30am to 4:30pm) and ask to speak with the Group Manager - Communications and Customer Engagement
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